CASE STUDY · MERCHMARKET DATA

Maloney's Barber Shop

Since 2003, Maloney’s has been a cornerstone of Auckland’s grooming scene. Merchmarket translated its established barber-shop identity and Otis Frizzell artwork into an eight-product...

LOCATIONAuckland CBD LIVE RANGE8 PRODUCTS ALL-TIME STOREFRONT291 SESSIONS TOP PRODUCT SIGNALMen's Black Tee — Blue Logo

PROJECT SNAPSHOT

WHAT WE BUILT. WHAT THE DATA SAYS.

Merchmarket data refreshed 08 Oct 2026

01 · THE BRIEF

THE GOAL

Turn Maloney's established barber-shop identity and Otis Frizzell artwork into a coherent merch range customers can actually buy and wear.

02 · THE BUILD

WHAT WE BUILT

The collection was structured across tees, crews and hoodies with red and blue artwork variants, giving the brand multiple products without losing a consistent visual system.

03 · THE RESULT

THE OUTCOME

The range is live across eight products and continues to generate verified storefront activity across multiple designs.

STOREFRONT DATA

STOREFRONT FUNNEL

All time

Collection sessions291

Added to cart16

Reached checkout10

PRODUCT DATA

RELATIVE DEMAND MIX

No revenue shown

Men's tee — blue

Men's tee — red

Women's tee — blue

Other sold items

WHY THIS MATTERS TO ANOTHER CLIENT

A good merch or uniform system should be easy to launch, easy to reorder and measurable once customers start interacting with it. These signals show that progression without publishing private commercial figures.

PROJECT CONTEXT

THE STORY BEHIND THE WORK.

Since 2003, Maloney’s has been more than a barber shop. It has become a cornerstone of Auckland’s grooming scene, built around skill, character and connection.

The goal for the merchandise range was to take that established identity and the Otis Frizzell artwork connected to the shop and turn it into products customers could genuinely buy and wear.

The collection was structured across tees, crews and hoodies with red and blue artwork variants. That created variety across the range while keeping the visual system coherent and recognisably Maloney’s.

The result is an eight-product collection that gives the shop a consistent merchandise system rather than a one-off print run, while verified storefront activity continues to build around the different designs.