CASE STUDY · MERCHMARKET DATA

CODEWELL

How Merchmarket translated Auckland drum and bass duo CODEWELL into a four-product live collection with a connected storefront, Story and reusable content system.

LOCATIONAuckland, New Zealand LIVE RANGE4 PRODUCTS ALL-TIME STOREFRONT26 SESSIONS

PROJECT SNAPSHOT

WHAT WE BUILT. WHAT THE DATA SAYS.

Merchmarket data refreshed 08 Oct 2026

01 · THE BRIEF

THE GOAL

Turn CODEWELL's shared drum and bass identity into a coherent wearable range that stayed connected to the duo, their live energy and the community around them.

02 · THE BUILD

WHAT WE BUILT

Build a four-product creator collection and connect it to dedicated Story, Case Study and reusable campaign assets so the products, identity and content worked as one system.

03 · THE RESULT

THE OUTCOME

The four-product CODEWELL range is live, with the creator Story and dedicated Case Study assets structured around the collection. Storefront performance data can build into the case study as the range develops.

STOREFRONT DATA

STOREFRONT FUNNEL

All time

Collection sessions26

Added to cart2

Reached checkout2

PRODUCT DATA

RELATIVE DEMAND MIX

No revenue shown

RANGE LIVE

Product-level activity will appear here once the collection has enough sales activity to show a useful demand pattern.

WHY THIS MATTERS TO ANOTHER CLIENT

A good merch or uniform system should be easy to launch, easy to reorder and measurable once customers start interacting with it. These signals show that progression without publishing private commercial figures.

PROJECT CONTEXT

THE STORY BEHIND THE WORK.

CODEWELL is an Auckland drum and bass duo made up of Codem.dnb and NOT WELL, built around two artists moving as one. Their shared identity comes from the energy of back to back sets, the local scene around them and a visual language that needed to work beyond the booth.

The Merchmarket brief was to turn that identity into a wearable collection without separating the products from the story behind them. The range was built around CODEWELL as a creator project, with the collection, editorial Story and supporting campaign assets structured as one connected system.

The result is a four-product live range supported by dedicated Story and Case Study imagery. The collection gives CODEWELL a place for supporters to carry the identity beyond live shows while giving Merchmarket a reusable content base for the storefront, Story system and future social content.

CODEWELL is also an example of how the creator workflow is intended to scale: one creator identity, one connected product range and a set of structured assets that can keep supporting discovery, storytelling and future project data as the collection develops.