CODEWELL

CODEWELL is an Auckland drum and bass duo made up of Codem.dnb and NOT WELL, built around two artists moving as one. Their shared identity comes from the energy of back to back sets, the local scene around them and a visual language that needed to work beyond the booth.

The Merchmarket brief was to turn that identity into a wearable collection without separating the products from the story behind them. The range was built around CODEWELL as a creator project, with the collection, editorial Story and supporting campaign assets structured as one connected system.

The result is a four-product live range supported by dedicated Story and Case Study imagery. The collection gives CODEWELL a place for supporters to carry the identity beyond live shows while giving Merchmarket a reusable content base for the storefront, Story system and future social content.

CODEWELL is also an example of how the creator workflow is intended to scale: one creator identity, one connected product range and a set of structured assets that can keep supporting discovery, storytelling and future project data as the collection develops.