Lee Boxing

Lee Boxing is built around coach James Lee and the work that happens between the rounds as much as inside them. Based at Redline Combat Academy in Auckland, James works with competitive fighters and everyday athletes on skill, fitness and confidence.

Coaching is about more than calling combinations. It is reading the moment, keeping people composed and helping them make the next decision well. The collection reflects that same approach: simple, direct and connected to the work.

Across tees, shorts and headwear, Lee Boxing gives clients and supporters a way to represent the training, discipline and progress behind every session.

For Merchmarket, Lee Boxing is a good example of a coach-led collection where the product is tied to a real community and the identity built around the sport.