CASE STUDY · MERCHMARKET DATA

Red Line Combat Academy

From training floor to everyday wear.

LOCATIONAuckland, New Zealand LIVE RANGE72 PRODUCTS ALL-TIME STOREFRONT646 SESSIONS

PROJECT SNAPSHOT

WHAT WE BUILT. WHAT THE DATA SAYS.

Merchmarket data refreshed 12 Oct 2026

01 · THE BRIEF

THE GOAL

Create a merch range that feels unmistakably RLCA and gives fighters, coaches, members and supporters something they can wear beyond the gym.

02 · THE BUILD

WHAT WE BUILT

Build the range around RLCA’s strongest visual marks, keep the product mix wearable, and use different logo families to create variety without losing the academy’s identity.

03 · THE RESULT

THE OUTCOME

A broad collection that carries RLCA from training floor to everyday wear, backed by imagery from the gym and a storefront that keeps the community at the centre.

STOREFRONT DATA

STOREFRONT FUNNEL

All time

Collection sessions646

Added to cart34

Reached checkout38

PRODUCT DATA

RELATIVE DEMAND MIX

No revenue shown

RANGE LIVE

Product-level activity will appear here once the collection has enough sales activity to show a useful demand pattern.

WHY THIS MATTERS TO ANOTHER CLIENT

A good merch or uniform system should be easy to launch, easy to reorder and measurable once customers start interacting with it. These signals show that progression without publishing private commercial figures.

PROJECT CONTEXT

THE STORY BEHIND THE WORK.

Red Line Combat Academy already had a strong identity. The goal was not to overcomplicate it, but to build a merch range that felt true to the gym and easy for the community to get behind.

Red Line Combat Academy boxing training in the ring

The collection was built around RLCA’s existing visual marks, with a product mix designed to work for fighters, coaches, members and supporters. Different logo variations created variety across the range while keeping the overall system consistent and recognisable.

Red Line Combat Academy fighter framed through boxing ring ropes

Red Line Combat Academy boxer having hands wrapped before training

The result is a collection that feels grounded in the academy itself. It carries RLCA from training floor to everyday wear and gives the brand a stronger visual presence across product, content and storefront.